Large Startups have huge marketing budgets, and may be sloopy about how they spend it.
Startups can’t afford to waste money on ineffective marketing, and certainly don’t have a lot of extra time. So, when you think as CEO or Marketing Manager about what you’re going to spend on your marketing campaigns, you need to think about both money and time.
Now i enjoy investing in other startups in implement specific strategies that are helping me to invoice in my own experience and research.
1. Video marketing
The video is so powerful !. In 2021, 86% of businesses used video marketing (up from 85% last year), and 93% of marketers who do use video say it's an essential part of their marketing efforts.
When you focus on using video, awareness of your brand grows more rapidly. Using video will increase your sales and help you build relationships.
2. Social-media marketing
Social media is not just vacation photos and cat videos anymore. Startups and Entrepreneurs have found that it’s the quickest and most effective way to build their brand. The social network marketing spends a lot of time, So, it’s important to focus on strategies that will pay off.
The first step is to do research on your target market — what they like, what they worry about, what excites them, what their issues are and, specifically, where they show up on social media. Once you’ve done that, you’ll know which social-media platforms to target first. I always suggest you start with one platform and master it before going to others.
When you focus this way, you won't waste your time building up an audience that won't convert into business for your startup.
3. Pay per click
Yes, you need to pay to play the game of sales! You can post great content for free and find traffic organically.
So, it’s tempting to play it cheap when it comes to your digital marketing, but when you play cheap, you loss time that anothers win acelerating the procceses. Don’t be tempted to ignore paid ad extensions and ad campaigns.
One of your best marketing spends is Google Ads. You’ll get much better results when you use both organic and paid-search query traffic. Don’t let about it and miss out on what this service can do for you!.
4. SEO
Your startup has an app or a digital platform, right? But are you getting the most benefit out of it ?
If you aren’t using search-engine optimization (SEO), the answer is “no!” SEO ensures that the people who would be interested in your service or product can actually find you! It’s what puts your ad or post on the first page of a search rather than the 90th page.
Investing in SEO is relatively inexpensive. It’s also evergreen, that is the best, so it will continue to attract new customers and build your brand awareness. Once you’re aware of the keywords that search engines use, make sure that you use them in all the copy and content on your website as well as other content you post elsewhere.
5. Content marketing
Most Startups CEO or the Startup marketing managers, understand that content marketing is the way to go. In this kind of marketing, you create content that your target audience would find valuable.
It doesn’t focus directly on pushing your product or service but on the needs and desires of your target market:
What interests them.
What worries them and their issues that you can help solve.
It’s based on your understanding of your target market from your research and the knowledge and expertise you can offer them to make their better.
6. It’s about serving to customers and people,but is not about selling and offer!
You can do blogs — or better yet, vlogs (Video blogs)! — or infographics people can share on social media.
Any content marketing you do should aim for the same things: to get attention, build trust in you as expert and your brand's message and offer real value of serving.
Attract people making them offersof content that they appreciate and can use.
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