7 digital marketing trends for startups in 2022

Social Commerce and Liveshopping

Social commerce is becoming a mega powerful form of purchase to my concept. Brands are getting smarter than ever when it comes to leveraging influencer marketing, or marketing advocacy, creating ads that are perfectly tailored to social media feeds, and integrating their ecommerce platforms with social media. Instagram and Tik Tok have been particularly influential in accelerating this trend.

This trend is accompanied by entertainment and real web shows or live activations, where through the use of local figures and participation dynamics, it invites us to visit e-commerce, startup platforms, while those who lead the event show us the functionalities of said products or services.

Get to know the clients of the Startup in a world without Cookies

When moving towards the final elimination of cookies, brands must start planning how to develop their own sources of digital knowledge and customer behavior.

There is a global demand for data privacy, in many parts of the world many consumers are concerned about the much data that startups can collect from it. This leads to redesign prospecting and engagement strategies with users and customers, but also to implement the appropriate, safer and more user-friendly technology for this.

SEO implementation, the strongest organic relevance.

Connected with the above and understanding the relevance of the search engine, indexing, as the most natural behavior of a user, the organic relevance of our content is part of the strategy for any marketing planning for a startup in 2022.

The multiple changes to the Algorithm challenge marketers, but also make relevant results rewarded by the buyer.

The growth of mobile and voice searches generates the use of search engines. Featured Snippets is information in the SERP which tells us that you no longer need to click on a website to get the information you are looking for; it's there subtle, on the Google search results page.

The "Phygital" experience

E-commerce continues to grow globally. Many companies try to adapt to new times or consumer behaviors and join the development of strategies with a "Phygital" (physical + digital) approach, that is, cyberconnection, people expect to have an excellent experience at any point of contact with the brand and generate omnichannel shopping experiences.

Startups can offer hybrid experiences, mixing e-commerce with physical activations at specific points and seasons, just as in the digital part concepts such as immediacy, immersion and interaction come into play, it is key in the construction of physical spaces that respond to the needs of today's consumer.

The Skills for New Marketing Professionals

E-commerce continues to grow globally. Many companies try to adapt to new times or consumer behaviors and join the development of strategies with a "Phygital" (physical + digital) approach, that is, cyberconnection, people expect to have an excellent experience at any point of contact with the brand and generate omnichannel shopping experiences.

Startups can offer hybrid experiences, mixing e-commerce with physical activations at specific points and seasons, just as in the digital part concepts such as immediacy, immersion and interaction come into play, it is key in the construction of physical spaces that respond to the needs of today's consumer.

Content creation through native Creatives

The generation of content through influencers gives brands the possibility of connecting with captive audiences loyal to said content generators. In fact, many startups have chosen to use the Influencers themselves to develop native content for the platform, since using these tools in an organic way is highly likely that their conversion indicators will be much better.

Those who develop native creativity strategies blur editorial strategies strongly.

Marketing in the Metaverse

Now it is something real, it is no longer so virtual; (from the moment you have a physical or sensory experience, it stops being virtual) and if we add to that being able to transact through blockchain technology, that absolutely changes what we have known in science fiction.

I see this revolution, the future of the internet as we know it until now, and I know that if we begin to strengthen our productive capacity for mixed reality and augmented reality, we will transact in the metaverse easily and widely. Starting pilots can make a difference.

Sandbox is a very interesting platform, additional to Meta.